Cut and Fold Techniques, Revised Edition

Paul Jackson's book, Cut and Fold Techniques for Promotional Materials, has been very popular with marketers who have looked to it since 2013 for attention-grabbing ways of announcing new products. I'm happy to announce that Paul, who has written more than thirty books on paper arts and crafts, has updated this title. Cut and Fold Techniques for Promotional Materials, Revised Edition includes four additional projects that are shown in detail over sixteen pages.

cover of Cut and Fold Techniques for Promotional Materials, Revised E

If you're a shop owner in need of a novelty promo to hand out at a local market or to send along with a purchased item as a way to cleverly introduce a brand new or upcoming product, you'll find over forty cut-and-fold designs and 183 illustrations in this 144-page paperback book.

Cut and Fold Techniques for Promotional Materials, Revised Edition, back cover

Looking for a paper-something that's just too neat to throw away? There are memorable ideas for folding a letter, brochure, or poster, as well as creating nifty envelopes, boxes, and interactive toys.

Flexagon sample project pages as seen in Cut and Fold Techniques for Promotional Materials, Revised Edition

No matter if you're a small business owner or marketing professional for a large corporation, Paul's inspiring guide will start your wheels turning on methods of increasing the reach of your goods or services.

two pages from Cut and Fold Techniques for Promotional Materials, Revised Edition

sample pages from Cut and Fold Techniques for Promotional Materials, Revised Edition

Whether you'd like to up your gift wrap game, brilliantly promote a new product, or give a design student the perfect present, Cut and Fold Techniques for Promotional Materials, Revised Edition, will help you do all of these things.

two puzzles and Illusion sample pages from Cut and Fold Techniques for Promotional Materials, Revised Edition

And now a 3-winner international giveaway, courtesy of Laurence King Publishing!

two pages of folding project illustrations from Cut and Fold Techniques for Promotional Materials, Revised Edition

Just leave a comment on this post as your entry, and/or on this Instagram photo, as the same giveaway is underway there as well. Note that Blogger does not allow me to see the email address you type into the comment form with your name, so you must include an email address within your blog comment to be contacted if you win. If spam is a concern, type your address like this: janedoe at gmail dot com