Sherwin-Williams Paint Chip Commercials
If you're in the U.S., there's a good chance you've seen this Sherwin-Williams paint chip commercial that was produced by New York ad agency, Buck. I thought our international paper pals would enjoy it too, as it's really very clever. Keep in mind it's computer animation and not true paper, but still fun to watch.
As part of the same campaign, paper artist Matthew Sporzynski created a series of paint chip sculptures that have been used as print ads.
Matthew does lots of wonderful paper creations... you may remember seeing his work in Real Simple magazine. There's a very nice article about him at The Improvised Life.
I've had this post scheduled for a while, and then last night my sister sent a link for another paper-themed tv commercial she had just seen. It's for Biotrue, a contact lens solution that she didn't know I had started using a few days ago, so that was even more of a coincidence!
The nifty ad features an eye (of course), the great outdoors, a lightbulb moment, and even some kanzashi flowers petals... all done as paper cut collage.
Fun videos! I haven't seen the commercials on TV (probably chased out of town by all the political ads!), but I've seen the ones in magazines and loved them. But I wonder what the paint companies think about all this art using their paint swatches. I bet they had to really increase their budget for producing them, seeing how everyone is coming up with clever ways to use them in the design world. :)
ReplyDeleteha! yes, you're right, Melissa. They probably have had to increase chip production. btw, I'm not condoning snitching. :-)
ReplyDeleteI just love those Shewrin-Williams spots - such genius. And I agree - those *do* look like paper Kanzashi in the Biotrue ad!
ReplyDeleteThanks for sharing the commercials with us Ann, It was a pleasure to watch them. The eye is definitely my favourite -so very creative.
ReplyDeletei love love love those sherwin williams paint commercials, they are so fun!
ReplyDeleteit's fantastic that paper is becoming so popular in mainstream media. it's about time everyone else realized how awesome paper is! ;)
Those are very cool commercials. So creative.
ReplyDeleteOMG!!! That's genius!! I love ittt :D
ReplyDeleteHello Ann, always fun and interesting to read your posts. I wanted to let you know that I have given you the "Sweet Blogger Award".
ReplyDeleteHugs, Antonella :-)
www.quilling.blogspot.com
Glad you enjoyed the ads, everyone.
ReplyDeleteThanks Antonella - much appreciated!
I love those commercials too, Ann! They inspire me to think out of my box more often! So many things you can do with paper (or pieces of colored things) that make the product even more interesting because of the item used to create it.
ReplyDeleteThanks for sharing with us!
I love these commercials. Thanks for sharing them here.
ReplyDeleteI *love* that Biotrue commercial - I see it many mornings during the news while getting ready for work. I always stop what I'm doing to watch!
ReplyDeleteLove love the Commercials the color ,the way they are produced,it is kind of Entertainment , it even calms me... make me smile..specially the animal ones , they look real not matter if they are not real .a great prospect indeed !
ReplyDeleteSo glad you enjoyed them!
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