Sherwin-Williams Paint Chip Commercials

If you're in the U.S., there's a good chance you've seen this Sherwin-Williams paint chip commercial that was produced by New York ad agency, Buck. I thought our international paper pals would enjoy it too, as it's really very clever. Keep in mind it's computer animation and not true paper, but still fun to watch.

 

As part of the same campaign, paper artist Matthew Sporzynski created a series of paint chip sculptures that have been used as print ads.

 

Matthew does lots of wonderful paper creations... you may remember seeing his work in Real Simple magazine. There's a very nice article about him at The Improvised Life.

 

 

 

I've had this post scheduled for a while, and then last night my sister sent a link for another paper-themed tv commercial she had just seen. It's for Biotrue, a contact lens solution that she didn't know I had started using a few days ago, so that was even more of a coincidence!

The nifty ad features an eye (of course), the great outdoors, a lightbulb moment, and even some kanzashi flowers petals... all done as paper cut collage.